The Australian radio industry is pushing its advertising prowess, with a new campaign targeting small business owners.
The ‘We’re All Ears’ campaign, by Commercial Radio Australia (CRA), stresses the effectiveness of the medium, with voiceovers purporting to be consumers appealing to SMEs to get on board.
Th campaign says consumers “want to hear from” small business owners, to know everything from when a store’s shoes are on sale to how they can refinance their mortgage.
According tp the campaign, “there’s more of us listening to radio than ever before”, and brands – big or small – should be talking to them.