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Johnny Vaughan added to Radiocentre s Tuning In event line up – RadioToday
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John Cleese, Tom Grennan, Jordan and Perri, Rachel Johnson: hear these speakers and more @ Tuning In 2021
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July 9, 2021 9:10
Commercial Radio Australia (CRA)’s latest brand campaign is aimed at small and medium-sized enterprises (SMEs), sending a message about the effectiveness of radio advertising.
The next phase of CRA’s Radio Alive messaging comes through a series of audio ads which inform small and medium business owners about the role radio can play in driving customers to their stores and online offerings.
CRA chief executive officer, Joan Warner, said the campaign highlights that radio drives consumer action both inside and outside of lockdowns.
“Direct advertisers are an important part of the client base for both metro and regional radio operators. We want SMEs to know that now is a great time to act to get marketing campaigns and ad bookings in place as a new financial year starts.