Betway enhances US brand exposure via multi-year NHL sponsorship Share
May 14, 2021
Betway has strengthened its brand exposure and marketing in the burgeoning US sports betting sector via a multi-year sponsorship arrangement with the
National Hockey League (NHL).
The partnership represents the Malta-based operator’s debut partnership with a North American sports league, and will launch tomorrow (15 May) to coincide with the start of the 2021 Stanley Cup Playoffs.
Brand exposure will be achieved via corner-in-ice exposure and as well as a camera visible dashboard, featured on NHL game broadcasts.
Anthony Werkman, CEO of Betway, commented: “It’s an incredibly proud moment as we announce our first North American sports league partnership with the NHL.
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Dana White Talks Diego Sanchez Release, Rips Joshua Fabia
Dana White has spoken out for the first time since Diego Sanchez was cut by the UFC.
‘The Nightmare’ was scheduled to fight Donald Cerrone on May 8 but that bout was recently scrapped due to confusion about the health status of Sanchez.
Ahead of his bout with Cerrone, the Ultimate Fighter Season One Winner passed the mandatory medical tests. However, an issue arose when Sanchez and members of his team refused to confirm if he was suffering from any short-term or long-term medical issues.
After some back-and-forth with the UFC’s Chief of Business Officer, Hunter Campbell, Sanchez said via his lawyer that he was unable to confirm his health status because he’s not a neurologist and hadn’t seen one. That response triggered Sanchez’s release from the UFC on April 27.
Ahead of his bout with Cerrone, Sanchez had passed the mandatory medical tests.
The promotion was not willing to let Sanchez fight despite these results as Fabia and attorney Charles N. Lakins refused to clarify if the UFC legend was suffering from either short-term or long-term medical issues.
According to Yahoo Sports, Fabia asked a UFC medical coordinator for all of Sanchez’s medical records, dating back to 2004.
Several UFC employees complained to the UFC’s Chief of Business Officer, Hunter Campbell, after being berated by Fabia.
Fabia later told Campbell about short-term and long-term medical issues Sanchez may have experienced.