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Washington Capitals become first NHL team to sell advertising on jerseys, announce partnership with Caesars Entertainment
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DitD & Open Post - 8/20/21: Voice of the Devils Edition
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Betway enhances US brand exposure via multi-year NHL sponsorship Share
May 14, 2021
Betway has strengthened its brand exposure and marketing in the burgeoning US sports betting sector via a multi-year sponsorship arrangement with the
National Hockey League (NHL).
The partnership represents the Malta-based operator’s debut partnership with a North American sports league, and will launch tomorrow (15 May) to coincide with the start of the 2021 Stanley Cup Playoffs.
Brand exposure will be achieved via corner-in-ice exposure and as well as a camera visible dashboard, featured on NHL game broadcasts.
Anthony Werkman, CEO of Betway, commented: “It’s an incredibly proud moment as we announce our first North American sports league partnership with the NHL.
When the Washington Capitals took the ice needing to win in regulation to keep their division hopes alive, it came as a surprise when top center Nicklas Backstrom and No. 1 defenseman John Carlson were declared out 30 minutes before the puck dropped.
At least Washington revealed who was starting in goal. Vegas coach Peter DeBoer made it perfectly clear when the season began he would do no such thing.
“We’ll announce a starter at game time,” DeBoer said. “Why give the other team any extra time to prepare than we have to for what they’re going to see in net?”
Podcast highlights: France Margaret Bélanger
The Canadiens EVP and CCO was recently a guest of Marc Dumont on a special episode of the L histoire s écrit podcast by Pierre-Antoine Mercier. Translated by Matt Cudzinowski. @CanadiensMTL / canadiens.com
MONTREAL - Executive Vice President, Chief Commercial Officer, and NHL Alternate Governor France Margaret Bélanger recently joined Marc Dumont for a special episode of the
The pair chatted about how the team has adapted during the pandemic, how the organization is preparing to welcome fans back to the Bell Centre, what goes on at NHL board meetings (apparently less cigar smoking and cognac swilling than one might hope.), and how Groupe CH - which includes the Canadiens, Laval Rocket, evenko, and Spectra - has succeeded in bringing more female voices to the t
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