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Seattle Show Sets Mark for Virtual Success
Author:
Feb 4, 2021
The Northwest Marine Trade Association’s Seattle Boat Show ended Sunday, but this year’s “Connected” edition was unlike any previous version. It was one of the most ambitious virtual events yet produced in the marine industry.
By every measure, Seattle Boat Show Connected succeeded in drawing wide range of consumers, good media coverage and business for many exhibitors, all by employing the latest in digital techniques.
“While we contend nothing will replace the power and success of the in-person show, our success with this show has met or exceeded all our hopes for it, given today’s circumstances,” NMTA president George Harris says. “Our entire team is deservedly pleased by what we accomplished for our members and the boating public.”
A Report from Ohioâs Hybrid Boat Show
Author:
Jan 26, 2021
As the Lake Erie Marine Trades Association on Sunday wrapped up what’s believed to be the most extensive digital boat show yet, an initial analysis of the 2021 Progressive Cleveland Boat Show and Fishing Expo effort reveals some notable findings.
The 64th annual edition of Ohio’s oldest and largest boat and fishing show was supposed to be held as an in-person event in January. When Covid scuttled it, LEMTA opted to produce a hybrid event that took months to create, ran for 10 days, and was designed to drive traffic into member-dealer showrooms.