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A Report from Ohioâs Hybrid Boat Show
Author:
Jan 26, 2021
As the Lake Erie Marine Trades Association on Sunday wrapped up what’s believed to be the most extensive digital boat show yet, an initial analysis of the 2021 Progressive Cleveland Boat Show and Fishing Expo effort reveals some notable findings.
The 64th annual edition of Ohio’s oldest and largest boat and fishing show was supposed to be held as an in-person event in January. When Covid scuttled it, LEMTA opted to produce a hybrid event that took months to create, ran for 10 days, and was designed to drive traffic into member-dealer showrooms.