Chinese companies lead in sponsoring Euro 2020 By CHENG YU in Beijing and XIE CHUANJIAO in Qingdao, Shandong | CHINA DAILY | Updated: 2021-07-15 09:53 Share CLOSE Hisense logo flashes on a billboard lining the pitch boundary during a Euro 2020 match. [Photo provided to China Daily]
Accounting for one-third of the 12 top-tier sponsors at the UEFA European soccer championship, or Euro 2020, China has become the country owning the most of the sponsoring companies of the event, which was postponed from last year due to the COVID-19 pandemic and ended on Monday.
Four Chinese companies－home appliance firm Hisense, payment platform Alipay, smartphone maker Vivo and short video application TikTok－were among official sponsors for this year s championship. The Netherlands followed with three of its companies supporting the tournament.
Chinese sponsors are scoring goals at the ongoing UEFA European Championship by accounting for one-third of the 12 top-tier sponsors of the major soccer event, a move that industry experts said fully demonstrates the rising competitiveness of Chinese brands and their determination in going global.
Craftsmen promote wares by livestreaming chinadaily.com.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from chinadaily.com.cn Daily Mail and Mail on Sunday newspapers.
Rapid-fire Douyin videos revive faded craft glory Xinhua | Updated: 2021-02-28 07:58 Screenshots of douyin account of Oil-paper Master
HANGZHOU - Wen Shishan, 57, wandered in a bamboo grove, holding a machete in search of ideal materials to make oil-paper umbrellas, an old craft dating back to over a millennium ago.
Situated in Hangzhou, capital of East China s Zhejiang province, Wen s workshop boasts more than 800,000 fans on the popular Chinese short-video platform Douyin. The digital renaissance of the ancient handicraft can be traced in part to Zhang Jianhua, a short video maker born in the 1990s.
In 2018, Zhang began to help Wen film the production process of the oil-paper umbrellas, driven by a fierce reluctance to let the fine art vanish into thin air.
Wen Shishan, 57, wandered in a bamboo grove, holding a machete in search of ideal materials to make oil-paper umbrellas, an old craft dating back to over a millennium ago.
Situated in Hangzhou, capital of East China s Zhejiang province, Wen s workshop boasts more than 800,000 fans on the popular Chinese short-video platform Douyin. The digital renaissance of the ancient handicraft can be traced in part to Zhang Jianhua, a short video maker born in the 1990s.
In 2018, Zhang began to help Wen film the production process of the oil-paper umbrellas, driven by a fierce reluctance to let the fine art vanish into thin air.