Chinese companies lead in sponsoring Euro 2020 By CHENG YU in Beijing and XIE CHUANJIAO in Qingdao, Shandong | CHINA DAILY | Updated: 2021-07-15 09:53 Share CLOSE Hisense logo flashes on a billboard lining the pitch boundary during a Euro 2020 match. [Photo provided to China Daily]
Accounting for one-third of the 12 top-tier sponsors at the UEFA European soccer championship, or Euro 2020, China has become the country owning the most of the sponsoring companies of the event, which was postponed from last year due to the COVID-19 pandemic and ended on Monday.
Four Chinese companies－home appliance firm Hisense, payment platform Alipay, smartphone maker Vivo and short video application TikTok－were among official sponsors for this year s championship. The Netherlands followed with three of its companies supporting the tournament.