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Bath & Body Works: The Last Brand Standing
How the soap and candle chain went from under-the-radar champ to L Brands best hope in a post-Wexner era
Tim Feran
Around 3 a.m. in the deep of a February night this year, a text message lit up the cellphones of top L Brands executives. After months of negotiations, a deal THE deal had been struck, selling off the company’s signature enterprise, Victoria’s Secret, to private equity firm Sycamore Partners. The longtime star of women’s underwear, the brand that liked to claim it essentially invented the specialty lingerie sector, Victoria’s Secret was about to gather its things and quietly tiptoe out of the room.
Last year, the show was sidelined because of COVID-19.
This year, it s back in two forms: On May 14, audience members can either stream the show, which is presented by L Brands Foundation, from home or attend a live show at Easton Community Drive-In with emcee Amber Knicole, lead singer of neo-funk group MojoFlo.
“We wanted to do something that we knew we could do successfully at this point in time,” said Suzanne Cotton, 54, the chairwoman of CCAD s Fashion Design program and a member of the faculty since 2007.
18 students taking part in the exhibit
She has been working with the 18 students who will be exhibiting in the show for a semester in a senior thesis class where they have been putting together collections of work.
This Mother s Day, Victoria s Secret is once again partnering with local non-profit agencies to support our Adopt-A-Mom program that identifies and supports mothers and families in need. For nearly 30 years, through Victoria s Secret s parent company, the L Brands Foundation has contributed more than $14 million to non-profit organizations whose missions support critical needs of mothers and families.
The Mother s Day campaign launches on VictoriasSecret.com and the brand s social channels today and will be featured in the 2021 Mother s Day magalog hitting homes Monday, April 26th.
In celebration of mothers, Victoria s Secret is excited to announce the launch of the new Body by Victoria Wireless Maternity Bra this Fall.
Victoria s Secret Unveils Mother s Day Campaign
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NEW YORK, April 13, 2021 /PRNewswire/ In honor of Mother s Day, Victoria s Secret unveils its latest campaign celebrating mothers and the strength and love they radiate every day.
Mayowa Nicholas and mother Temmy for Victoria s Secret 2021 Mother s Day Campaign
Sabina Karlsson with husband Ricky Jackson and son Zion for Victoria s Secret 2021 Mother s Day Campaign
Helena Christensen and son Mingus Reedus for Victoria s Secret 2021 Mother s Day Campaign
Grace Elizabeth and husband Nicolas Krause for Victoria s Secret 2021 Mother s Day Campaign
The black and white imagery was lensed by renowned photographer Cass Bird featuring Grace Elizabeth and her husband Nicolas Krause; Helena Christensen and her son Mingus Reedus; Mayowa Nicholas and her mother Temmy; and Sabina Karlsson with her husband Ricky Jackson and son Zion. The campaign captures the beauty, authenticity and em