This Mother s Day, Victoria s Secret is once again partnering with local non-profit agencies to support our Adopt-A-Mom program that identifies and supports mothers and families in need. For nearly 30 years, through Victoria s Secret s parent company, the L Brands Foundation has contributed more than $14 million to non-profit organizations whose missions support critical needs of mothers and families.
The Mother s Day campaign launches on VictoriasSecret.com and the brand s social channels today and will be featured in the 2021 Mother s Day magalog hitting homes Monday, April 26th.
In celebration of mothers, Victoria s Secret is excited to announce the launch of the new Body by Victoria Wireless Maternity Bra this Fall.
Victoria s Secret Unveils Mother s Day Campaign
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NEW YORK, April 13, 2021 /PRNewswire/ In honor of Mother s Day, Victoria s Secret unveils its latest campaign celebrating mothers and the strength and love they radiate every day.
Mayowa Nicholas and mother Temmy for Victoria s Secret 2021 Mother s Day Campaign
Sabina Karlsson with husband Ricky Jackson and son Zion for Victoria s Secret 2021 Mother s Day Campaign
Helena Christensen and son Mingus Reedus for Victoria s Secret 2021 Mother s Day Campaign
Grace Elizabeth and husband Nicolas Krause for Victoria s Secret 2021 Mother s Day Campaign
The black and white imagery was lensed by renowned photographer Cass Bird featuring Grace Elizabeth and her husband Nicolas Krause; Helena Christensen and her son Mingus Reedus; Mayowa Nicholas and her mother Temmy; and Sabina Karlsson with her husband Ricky Jackson and son Zion. The campaign captures the beauty, authenticity and em