Sowmya Iyer We have seen an unprecedented acceleration and adoption of digital across businesses and daily lives of people. While businesses are reorienting themselves to the new normal – marketing functions within organisations will need to refresh and reinvent quickly to help put the businesses back on the growth track. An obvious direction is to dial up your presence on digital. Skew efforts in favour of digital channels. While this may seem like the promising way ahead – if not done right, this can also be a drain on resources with very little or no change in results. The sheer number of players flocking for discovery and visibility on digital platforms has made it mandatory to pause and assess.
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Looking to make that last-minute push for your Christmas campaigns, or planning your marketing approach ahead of what will be a very different New Year s celebration?
This week, Snapchat has provided some new insight into how its users are approaching the holiday season, which could have some bearing on how marketers angle their campaigns for such.
First off, on Christmas trends - Snapchat says that the majority of its users are planning to celebrate with family, however they can, with holiday movies and outdoor activities high on the list. That s in line with general holiday trends, but it is worth noting that more people will be taking part in smaller, more intimate gatherings this year, which could place more emphasis on these activities than in times past.
Gucci, Adidas, Lego and more: Snapchat picks its favourite UK campaigns of 2020
Lego, Gucci and Public Health England are among the brands to feature.
by Omar Oakes
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Snapchat introduces the first-ever global AR Lens Fest! adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Photo-messaging app Snapchat on Thursday announced an investment of $3.5 million to expand its support for Augmented Reality (AR) creators and developers on its platform. According to the company, this new investment will continue its commitment to funding opportunities for Lens Creators to work on sponsored projects, connect personal passions with Lens creation, and participate in its AR Creator Residency Programme.
Snapchat also announced a powerful upgrade to Lens Studio, one of the most popular AR tools on the market. This new 3.3 release is focused on improving creator workflows by providing tools and resources that professional creators need, as well as features that save time and improve the quality of Lenses.