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Snap announces $3.5 million fund for AR Lens creation
Snap says more than 1.5 million Lenses have been made using the feature and they have been viewed more than 1 trillion times December 10, 2020 10:31:59 am
Snapchat cartoon filters (Image: Snapchat)
Snap Inc, the parent company for Snapchat, is announcing a $3.5 million fund to support creators and developers working on Augmented Reality (AR) Lenses for the platform. Snap is also hosting its first-ever public and multi-day virtual event for AR developers and creators from December 8 to December 10.
The company revealed the $3.5 million will be used to help creators and developers who are working on AR Lenses for Snapchat using the company’s Lens Studio tool. On Snapchat, there are plenty of Lenses or filters created by developers and other creators.