The Openwork Partnership launches TV advert on value of advice
The value of financial advice
A shot from The Openwork Partnership s TV advert.
The advertising campaign will include the partnership s new brand slogan: For us, financial advice is personal.
The television advert will be voiced-over by Eastenders and The Bill actor Lucy Speed and has been created in order to underline how memories, trust, relationships, and key life events, such as a home of your own, can matter more than money , the advice giant said. It will also encourage people to search for an Openwork adviser using its own search tool.
Openwork launches TV campaign highlighting value of advice
By Rebekah Commane 17
Openwork ad still
Openwork Partnership is launching a national television and press advertising campaign highlighting the benefits of financial advice.
The campaign is part of the network’s growth strategy and will focus on how financial advice can help customers enjoy life, with the strapline ‘For us, financial advice is personal’.
Actor Lucy Speed, known for roles in EastEnders and The Bill will voice the TV ads, which Openwork says will underline how events such as homeownership can ‘matter more than money’ and how financial advice can help customers to achieve this.
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