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Convenience Shoppers Becoming More Budget Conscious
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Spend And Visit Frequency Grows In Convenience Sector
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Spend In Convenience Stores Falls As Restrictions Ease And On-The-Go Demand Returns
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Increased Visit Frequency Drives Higher Shopper Value Within Convenience
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C-stores visited more in April, research shows Print
19th May 2021
The UK convenience retail channel has seen growth in average shopper visit frequency and average weekly shopper value in the four weeks ended 2 May.
The latest insight from Lumina Intelligence’s Convenience Tracking Programme shows visit frequency to a convenience store was 2.6 times per week (+8%), the average weekly shopper value was £29.09 (+4%), and the average basket size was 3.3 items (-3%). In contrast, the average basket size has fallen slightly.
Planned top-up remains the number one mission driving shoppers to convenience stores, but its share of visits has fallen -2.7ppts to 29.2% during the four-week period. This change has been driven by an increase in shoppers on a food to go mission, which increased by +2.1ppts to 12.6%.