C-stores visited more in April, research shows
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19th May 2021
The UK convenience retail channel has seen growth in average shopper visit frequency and average weekly shopper value in the four weeks ended 2 May.
The latest insight from Lumina Intelligence’s Convenience Tracking Programme shows visit frequency to a convenience store was 2.6 times per week (+8%), the average weekly shopper value was £29.09 (+4%), and the average basket size was 3.3 items (-3%). In contrast, the average basket size has fallen slightly.
Planned top-up remains the number one mission driving shoppers to convenience stores, but its share of visits has fallen -2.7ppts to 29.2% during the four-week period. This change has been driven by an increase in shoppers on a food to go mission, which increased by +2.1ppts to 12.6%.