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Leena Lele Dutta Launched almost four years ago in 2017, and a late entrant in the children’s entertainment genre, Sony Yay has managed to attract audiences and create a space for itself, says Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre. Dutta said as there were established brands in the category, it was a challenge to come up with something that was rationally different from the existing players. Advertisement Speaking about their journey so far, Dutta said, “We had a huge and successful launch with Tiger Shroff. The first year was about setting the tone for audiences and business, the second year was better because we saw growth but in the third year, we were dealing with NTO. Luckily for us, we didn’t have a major effect on viewership. Then in the fourth year, all of us were dealing with Covid. Each year has been extremely challenging but if I have to look at our four-year journey, there has never been a dull moment with being

Leena lele duttaTaarak mehtaTiger shroffBestmediainfo bureau mumbaiBestmediainfo bureauSony pictures networks indiaMediainfo bureau mumbaiSony yayBusiness headTaarak mehta ka ooltaTaarak mehta kka chhota chashmahலீனா லீலீ தத்தாதாரக் மேத்தாபுலி ஷ்ரொப்ப்சோனி படங்கள் நெட்வொர்க்குகள் இந்தியாசோனி ஆம்