With Taarak Mehta Kka Chhota Chashmah Sony YAY! woos kids and parents with animation; advertiser net widens
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Along with Taarak, the kidcaster plans to launch a total of 10 shows in FY22; eyes a top-five spot
In April 2017, leading media conglomerate Sony Pictures Networks India (SPNI) announced the launch of Sony Yay!, a children s channel. Before that, SPNI distributed Japanese channel Animax with very little or no control over the content.
So, in a way, it was SPNI s entry into children s broadcasting. The network decided to take on the likes of Shinchan , Doraemon , Chhota Bheem and Motu Patlu with new original home-grown shows. The channel is now celebrating its fourth anniversary. To mark the occasion, it has announced Taarak Mehta KKa Chhota Chashmah ( TMKCC ), an animated version of the superhit SAB TV show Taarak Mehta Ka Ooltah Chashmah ( TMKOC ).