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Can Brendon Babenzein Save J Crew?

Share this article J. Crew a label once professed dead after a Chapter 11 bankruptcy filing, then reinstated is determined to reinvent the wheel that once placed its Ludlow suits at the pinnacle of men’s fashion. But it needs a revolutionary force to redirect its central design vision in order to remain afloat.  After several executive shifts over the last five years, the company’s efforts to change its course were to no avail; however, the brand seems ready to switch gears entirely with the appointment of Brendon Babenzien the co-founder of Noah and former lead designer for Supreme  to creative director of J. Crew Men’s. Made official on Monday, May 17, the streetwear trailblazer now faces the task of reviving the it-factor that once made J. Crew a top-tier menswear label in the early 2000s. The question is: can he do it?

J Crew Taps Noah Designer Brendon Babenzien to Kickstart a New Era

J.Crew has spent the past half decade struggling to recapture the magic that made it an essential menswear brand in the aughts, when everyone you knew owned one of its Ludlow suits. The brand has cycled through designers and executives and adjusted its offering, without much effect: The company filed for bankruptcy last year. Now, J.Crew seems ready to try something new: Noah designer Brendon Babenzien, one of streetwear’s leading lights, is set to take on the role of men’s designer. Babenzien will bring a whole new attitude to the stale mall standby. For more than a decade, he was Supreme’s creative director, helping shepherd that brand’s rise to the top of the fashion pyramid; since 2015, he’s run Noah, making prep-meets-punk staples geared toward kids who grew up on his Supreme clothes, and also their fathers. He says he’ll make use of lessons from both of those gigs at J.Crew. But his presence alone should shake things up. “More than anything, I think I’m bringin

Forget florals This year, we re wearing fruit

Photo Illustration by C.J. Robinson Death, taxes, and floral prints for spring: these are immutable truths. (If it s quipped by Meryl Streep and entered into the encyclopedia of fashion memes, it s a stone-cold certainty.) And as we sit here at the tail end of spring, one month away from the official start of summer, it comes as no shock to see flowers of all sorts in the current menswear collections. Men have gotten more and more comfortable wearing bright patterned shirts and that s great. But another motif has also bloomed, something else entirely but still equally bright and vibrant. It is…fruit. That’s right: charming fruit prints everything from from peaches to lemons to cherries and beyond is having a bit of a moment.

Ashley Graham s Latest Look Is A Lesson In Gym-To-Lunch Styling

Ashley Graham’s Latest Look Is A Lesson In Gym-To-Lunch Styling Refinery29 2 days ago © Provided by Refinery29 After a year of exercising at home, we’re faced with a dilemma we haven’t dealt with in some time: what to wear post-workout when you don’t have time to pop by the house for a wardrobe change. Luckily, supermodel Ashley Graham just debuted the perfect gym-to-lunch look for us to mimic after our next in-person sweat session. On Wednesday, Graham was spotted in downtown Santa Monica wearing a pastel yellow anorak from the Aimé Leon Dore x New Balance collaboration, Knix bike shorts, and Nike sneakers. Elevating the otherwise sporty look, she added a quilted Bottega Veneta Cassette bag, Alighieri gold hoops, and cat-eye sunglasses. 

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