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J. Crew a label once professed dead after a Chapter 11 bankruptcy filing, then reinstated is determined to reinvent the wheel that once placed its Ludlow suits at the pinnacle of men’s fashion. But it needs a revolutionary force to redirect its central design vision in order to remain afloat.
After several executive shifts over the last five years, the company’s efforts to change its course were to no avail; however, the brand seems ready to switch gears entirely with the appointment of Brendon Babenzien the co-founder of Noah and former lead designer for Supreme to creative director of J. Crew Men’s. Made official on Monday, May 17, the streetwear trailblazer now faces the task of reviving the it-factor that once made J. Crew a top-tier menswear label in the early 2000s. The question is: can he do it?
Brendon Babenzien Is J. Crew Men s New Creative Director
Brendon Babenzien Is J. Crew Men s New Creative Director
Courtesy of Brendon Babenzien
J. Crew has tapped Brendon Babenzien co-owner of Noah and former design director of Supreme as its new Men s creative director. His first collection is expected to debut in the second half of 2022.
Per the brand s statement, Babenzien is set to work alongside Libby Wadle, chief executive officer of J. Crew Group. They will work together to “redefine the iconic brand merging the vitality and creativity of today’s style subcultures with an innovative appreciation of classic men’s wear.”