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Aimé Leon Dore s Teddy Santis Is New Balance s New Creative Director

The sneaker world, long dominated by fling-like collaborations, is trading that model in for a new age of long-term partnerships. Call it cuffing season for the worldâs biggest sneaker brands. Reebok inked a deal to make Pyer Mossâs Kerby Jean-Raymond its creative director in September, and Adidas Basketball signed up Fear of God maestro Jerry Lorenzo in December. Now, New Balance is doing the same with one of its own long-running collaborators: AimÃ© Leon Doreâs Teddy Santis. Over the weekend, New Balance is announcing that Santis is joining the brand as creative director of its MADE in USA sub-line.

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Teddy Santis Named New Balance Made in USA Creative Director Beginning 2022

Image via Jamie McCarthy/Getty New Balance is in the midst of a “moment,” and there’s no doubt that one of the largest contributing factors to the company’s current buzz is its work with fashion and lifestyle brand Aimé Leon Dore. ALD’s simple and sporty, yet chic aesthetic has made for some of the best New Balance collaborations in recent memory, including the 550s, 827s, 990s and 1300s. Now, on the heels of that success, New Balance is taking its relationship with ALD founder Teddy Santis to a new level. Today, Santis announced that he’s taking on a role as the Creative Director for New Balance Made in USA beginning in 2022. The announcement appears to have also been included in today’s issue of

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Teddy Santis Named New Balance USA Creative Director

In this Article Teddy Santis has been named the creative director of New Balance‘s MADE in USA line. Best known as the founder of Aimé Leon Dore, Santis revealed the news in an Instagram post and noted that he’ll begin the position in full come 2022. New Balance MADE in USA is a lifestyle-geared line, centered around popular models like the 992, 993 and 990v5. Each MADE in USA pair promises a domestic material value of 70% or greater, and is constructed at one of New Balance’s five facilities in Maine or Massachusetts. With Santis at its helm, MADE in USA and New Balance’s greater lifestyle lineup are aiming to build on a wildly successful 2020 one that Santis himself played a large part in by bringing the 550 basketball shoe back to prominence while also crafting refined takes on classics like the 1300 and 827. Exactly what Santis’ role entails has yet to be announced, but he’ll likely be looking to bring his knack for premium sportswear flair to the company’s in

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