Katie Sturino is the founder of Megababe, a four-year-old company that makes cruelty-free beauty products. She worried at the beginning of the pandemic that the stay-at-home economy could claim her business. The opposite happened. Freed from having to go to the office, perhaps, women began to experiment more with newer, more natural deodorants, just as they did with less structured bras. Sales of Rosy Pits, Megababe’s best-known product, soared, Ms. Sturino said.
It’s currently still available at Target, but she’s unable to offer sales through her own website.
Dr. Lara Devgan, a plastic surgeon on the Upper East Side, has had a similar experience with her line of skin care products believing at first that they would be unnecessary, and finding instead that they were sold out.
In rare cases, people who ve had face-plumping filler injections can develop a mild, temporary swelling at the site of the filler after getting their COVID-19 shots.
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This isn’t the first time greater Los Angeles has taken hits during the pandemic for its widely perceived obsession with youth and beauty.
In late April, the city of Beverly Hills rescinded a pandemic moratorium on elective surgery, allowing for colonoscopies, heart valve replacements, angioplasties and other potentially life-saving procedures to begin again. However, a New York Times story led with the fact that the ruling would also allow cosmetic procedures to resume. Of the 281 members of the American Society of Plastic Surgeons practicing in Los Angeles County, about 100 are located in Beverly Hills.
“No one needs Botox during a pandemic,” The New York Times quoted the one dissenting member of the Beverly Hills City Council saying, worried that the city’s high concentration of plastic surgeons combined with a reputation for extreme narcissism would cause the public to assume the ruling was intended to reinstate “boob and butt jobs” in the face of an unprecedented