February 4, 2021 10:12
Nova Adelaide breakfast team Ben Harvey and Liam Stapleton have given new meaning to out-of-home engagement, taking their show live to a billboard in central Adelaide.
The duo conducted the full broadcast of off their Thursday morning show suspended in front of a billboard on Rydges South Park, Adelaide, something they claimed is a “world first” for a radio show.
Ahead of the broadcast, Harvey and Stapleton said they were surprised that the Nova bosses had let the idea get off the ground.
“We can’t believe we convinced the bosses to give us a billboard to do whatever we want. We thought instead of a picture of us, why not chuck our actual selves on there to give people the authentic experience,” they said in a statement.
Nova’s Ben & Liam to broadcast live atop a billboard this week
Fresh from a round of tennis with Novak Djokovic, Nova Adelaide duo Ben Harvey and Liam Stapleton have shared details of their next stunt in a ratings bid to make headlines.
Ben & Liam will be covered in velcro and suspended from a billboard located on Rydges South Park, Adelaide, on Thursday, where they will broadcast the show live.
The boys are billing the idea as “a world radio first”.
“We can’t believe we convinced the bosses to give us a billboard to do whatever we want,” Harvey and Stapleton said. “We thought instead of a picture of us, why not chuck our actual selves on there to give people the authentic experience.”