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TV industry eyes double-digit ad growth in FY22
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As per data from Adex India, a division of Tam Media Research, total ad volumes on TV – across genres – shrunk by 12% and 19% in the months of May and June respectively, compared to April.
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The TV industry executives are expecting a strong recovery of advertising revenues in the current financial year, even as the first quarter has seen major headwinds due to the aggressive second Covid wave that disrupted economic activity.
The executives feel that with the number of infected patients coming down, vaccination rates going up and life slowly trundling back to normal, the advertisers, who pulled back or were waiting on the sidelines for a turn in sentiments, will be back in a big way.
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