Brands Gained, Social Media Influencers Thrived During Pandemic
Mar 06 2021, 3:39 PM
March 06 2021, 3:39 PM
March 06 2021, 3:39 PM
Towards the end of Indiaâs festive season last year during the pandemic, Mondelez India Pvt. launched an online Oreo cookie recipe contest. But the confectionary maker didnât pick its usual brand ambassadorsâcricketer Mahendra Singh Dhoni and his daughter Ziva. Instead, it hired two social media influencersâcelebrity chef and patisserie owner Pooja Dhingra to recreate winning dishes; and comedian Rohan Joshi to host the event.The #Or.
Towards the end of Indiaâs festive season last year during the pandemic, Mondelez India Pvt. launched an online Oreo cookie recipe contest. But the confectionary maker didnât pick its usual brand ambassadorsâcricketer Mahendra Singh Dhoni and his daughter Ziva. Instead, it hired two social media influencersâcelebrity chef and patisserie owner Pooja Dhingra to recreate winning dish
Movies That Steered Clear Of Cliches To Break New Thematic Ground Feb 04, 2021, 16:47 IST
Cinematic success usually rides on cliched conventions but then once in a while, come a few films that challenge the conventional notions of creativity, push boundaries and leap out of the box. Here is an overview of a few such brave films.
1. Axone
This
Yoodlee Films production explores the perspective of North-Eastern protagonists caught in the maelstrom of prejudice and casual racism in a Delhi neighbourhood. Thematically, this issue has never been addressed in mainstream cinema and we have not often seen realistic portrayals of characters from the North-East either. Perhaps the realism and honesty came from director Nicholas Kharkongor who told an oft ignored story from an insider s view-point and caught the social and emotional nuances that any other director would have missed. The sudden spiralling of what was meant to be a celebratory meal into an acrimonious social exchang
Films that challenged the boundaries of cinema to leap into the unknown(Pic Credit: IMDb)
Cinematic success usually rides on clichéd conventions. But the digital revolution and Pandemic shifting audience’s gaze to it has broke the stereotype. Once in a while, come a few films that challenge the conventional notions of creativity, that Bollywood has set and push boundaries and leap out of the box. Here is an overview of a few such brave films.
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AXONE:
This Yoodlee Films production explores the perspective of North-Eastern protagonists caught in the maelstrom of prejudice and casual racism in a Delhi neighbourhood. Thematically, this issue has never been addressed in mainstream Bollywood cinema and we have not often seen realistic portrayals of characters from the North-East either. Perhaps the realism and honesty came from director Nicholas Kharkongor who told an oft ignored story from an insider’s view-point and caught the social and emotional nuances that any o
Kala Ghoda Arts Festival goes virtual, to start Feb 6
By
Siddhi Jain ( IANS) |
Published on
Thu, Jan 28 2021 11:12 IST |
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Kala Ghoda Arts Festival goes virtual, to start Feb 6.(IANSLIFE) Image Source: IANS News
Kala Ghoda Arts Festival goes virtual, to start Feb 6.(IANSLIFE) Image Source: IANS News
Kala Ghoda Arts Festival goes virtual, to start Feb 6.(IANSLIFE) Image Source: IANS News
Kala Ghoda Arts Festival goes virtual, to start Feb 6.(IANSLIFE) Image Source: IANS News
New Delhi, Jan 28 : Kala Ghoda Arts Festival, an iconic annual arts and crafts festivals of Asia, has taken on a digital avatar from February 6-14 this in 2021
Mumbai: Kala Ghoda Arts Festival goes virtual, to start February 6
For the first time ever, the festival is also set to take its stalls (a huge attraction at the festival every year), online. The Marketplace will open February 6, but will go till the end of the month. A showcase of an eclectic collection of handicrafts and other products, the Marketplace can be accessed at the website, said organisers.
Mumbai: Kala Ghoda Arts Festival goes virtual, to start February 6
Photo by BL Soni
Kala Ghoda Arts Festival, iconic annual arts and crafts festivals of Asia, has taken on a digital avatar from February 6-14 this in 2021