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Brands Gained, Social Media Influencers Thrived During Pandemic Mar 06 2021, 3:39 PM March 06 2021, 3:39 PM March 06 2021, 3:39 PM Towards the end of India’s festive season last year during the pandemic, Mondelez India Pvt. launched an online Oreo cookie recipe contest. But the confectionary maker didn’t pick its usual brand ambassadors—cricketer Mahendra Singh Dhoni and his daughter Ziva. Instead, it hired two social media influencers—celebrity chef and patisserie owner Pooja Dhingra to recreate winning dishes; and comedian Rohan Joshi to host the event.The #Or. Towards the end of India’s festive season last year during the pandemic, Mondelez India Pvt. launched an online Oreo cookie recipe contest. But the confectionary maker didn’t pick its usual brand ambassadors—cricketer Mahendra Singh Dhoni and his daughter Ziva. Instead, it hired two social media influencers—celebrity chef and patisserie owner Pooja Dhingra to recreate winning dish

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