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‘The world needs a breather’: IAA appeals to the industry The India chapter of the IAA has urged all stakeholders to deal with empathy in this hour of crisi 10 May, 2021 - 01:59 PM IST     |     By indiantelevision.com Team     MUMBAI: The India Chapter of the International Advertising Association (IAA) has appealed to all segments of the industry to take a deep breath and deal with all its stakeholders with understanding, empathy, and kindness in this hour of crisis. IAA president & MD – South Asia Discovery Communications India Megha Tata said, “Yes, we are passing through an unprecedented crisis. There is pain and grief all around us. But as they say, extraordinary times need extraordinary responses. Corporates have responded with alacrity and fortitude to the call of the nation. Money and material is being raised to help those in need. Communication is being used, and will be used, to strike a chord of positivity.”

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