Chiefs-Saints a Ratings Bonanza or Bust?
Patrick Mahomes pointing to the haters. | Jamie Squire/Getty Images
Much has been made this week of the 2020 NFL ratings slip costing broadcasters money. Simultaneously, the NFL is reportedly nearing a $100 billion broadcasting deal with those same networks plus Amazon, which is to say the financial sky isn t falling at NFL HQ despite the downward trajectory of viewership.
This week, the NFL gets another chance to redirect the ratings narrative as the AFC s top-seeded Kansas City Chiefs face off against the NFC s second-seeded New Orleans Saints in a potential Super Bowl preview.
Even with Drew Brees not expected to play as he continues to rehab from broken ribs, it s a dream matchup for CBS featuring the defending Super Bowl champions, the best quarterback in the NFL in Patrick Mahomes, two of the league s best offenses and two of the most loyal fanbases around. That it s being broadcast in the late window (4:25 p.m. ET) with Tony Rom