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National CineMedia, Trooh hope to reel in Gen Z with DOOH displays

Provided by National CineMedia July 1, 2021 National CineMedia, a cinema advertising network and Trooh (formerly Rouge Media), are working with local and regional advertisers beyond the big screen to reach Gen Z on college campuses. NCM s digital out-of-home group, created to unite brands with audiences beyond theaters in a variety of venues, will sell Trooh s on-campus OOH displays across the U.S., according to a press release. The Noovie On-Campus DOOH offering will target Gen Z movie fans and point-of-market-entry consumers at college campuses, where they spend the most time, including non-academic, commercial spaces such as retail and book stores, student centers and cafeterias and athletics and recreational areas.

Digital divide in Luton is worst in country claims study, as thousands struggle to access IT equipment

Updated Digital poverty is affecting Luton s young people The digital divide refers to the number of people in society who don’t have access to computers and IT equipment. Office for National Statistics (ONS) figures show that 6.6% of Luton’s population lacked access to digital equipment in 2019, but this figure sky-rocketed to 22.2% in 2020 - the worst in the UK. The data was compiled by web design agency Rouge Media. It suggests that Luton’s population was left particularly vulnerable from the closure of schools and libraries - with many families unable to afford laptops for home schooling. A Rouge Media spokesman said: “As the emergency phase of the COVID-19 pandemic began, almost one quarter of Luton’s population reported they did not use the internet at all or hadn’t used it in the past three months.

Fewer people using internet in Blackburn in 2020 than 2019

FEWER people were using the internet in Blackburn at the start of 2020 than in 2019, data has shown. Data, which was released by the Office for National Statistics (ONS), shows that internet usage has fallen from more than 90 per cent in 2019 to less than 85 per cent the following year. In the first three months of 2020, 84.6 per cent of people in Blackburn with Darwen used the internet while in the same period of 2019, 90.1 per cent of people were online in the borough. The other 15.4 per cent of residents in the borough in 2020 have either not used the internet for at least three months or have never used it.

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