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Unilever, UBS and Mastercard on the future of live sponsorship events

Promoted from Branded To watch the entire session visit https://www.allthatmatters.asia/livematters/agenda Whoever would have thought one of the most talked about concerts would be Justin Bieber performing on a downtown Los Angeles plush apartment terrace with an audience of neighbouring building residents on their terraces, observing social distancing? Is this the possible future of live events where fans can still enjoy any of their passion points in-person, whether it s gaming, music, culture or sport at creative spaces? With the pandemic having impacted different markets, and the recovery being staggered to a varying degree, live events and sponsorships have taken a major hit. ‘Live Matters, an event organised by Branded, hosted a power-packed panel that delved into how some of the leading global brands are reworking t

Mastercard launches Priceless India to showcase rich heritage to domestic, global travellers

Mastercard launches Priceless India to showcase rich heritage to domestic, global travellers ANI | Updated: Feb 11, 2021 18:21 IST Gurugram [Haryana] [India], February 11(ANI/NewsVoir): Mastercard today announced the launch of its flagship Priceless program in India. The program - known as Priceless India - will enable domestic and global travellers who are Mastercard cardholders to attain unique insights and exclusive access to several unparalleled experiences in the country. The program will roll out in two phases. In the first phase, Mastercard will launch 16 short films that will introduce several unique aspects of India s most iconic cities and destinations for tourists. Be it the history waiting to be unlocked at the Amer Fort in Jaipur, or Mumbai s favourite plate of wonders that takes the viewers on a Priceless India gastronomical journey, the films cater to the aspirations of discerning domestic and global travellers who want much mo

Mastercard launches priceless India

Mastercard launches priceless India
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Mastercard launches Priceless India to showcase country s rich heritage to domestic and global travelers

Date Time Mastercard launches Priceless India to showcase country’s rich heritage to domestic and global travelers Cardholders can avail Priceless™ experiences in India’s most iconic cities including Jaipur, Mumbai, Delhi, Agra, Banaras, Cochin, Backwaters of Kerala, and many more India – 9 th February 2021: Mastercard today announced the launch of its flagship Priceless™ program in India. The program – known as Priceless™ India – will enable domestic and global travellers who are Mastercard cardholders to attain unique insights and exclusive access to several unparalleled experiences in the country. The program will roll out in two phases. In the first phase, Mastercard will launch 12 short films that will introduce several unique aspects of India’s most iconic cities and destinations for tourists. Be it the history waiting to be unlocked at the Amer Fort in Jaipur, or Mumbai’s favourite plate of wonders that takes the viewers on a Priceless™ India gastro

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