Promoted from Branded
To watch the entire session visit https://www.allthatmatters.asia/livematters/agenda
Whoever would have thought one of the most talked about concerts would be Justin Bieber performing on a downtown Los Angeles plush apartment terrace with an audience of neighbouring building residents on their terraces, observing social distancing? Is this the possible future of live events where fans can still enjoy any of their passion points in-person, whether it s gaming, music, culture or sport at creative spaces?
With the pandemic having impacted different markets, and the recovery being staggered to a varying degree, live events and sponsorships have taken a major hit. ‘Live Matters, an event organised by Branded, hosted a power-packed panel that delved into how some of the leading global brands are reworking t