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Judgment reserved in Rawlins Trust sequestration bid Judge By Ray Hartle - 15 April 2021
Judgment was reserved in the East London high court on Tuesday in the application to confirm the sequestration of the Rawlins Trust, the vehicle used by Richard and Marise Rawlins to trade in cryptocurrency using hundreds of millions of rand of other people’s money.
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by Stephen Chapman
Geary’s Bakeries has appointed a new agency to support its recently rebranded Jason’s Sourdough product.
Leeds-based Finn has been brought in to lead the brand communications development, initial brand architecture and guidelines.
“We felt Finn instantly understood what we are trying to achieve with the brand and captured our spirit and essence perfectly in their initial pitch,” explained Barry Dawber, Sales & Marketing Director, Geary’s Bakeries.
“Together we are building a solid foundation for the brand communications to make sure we stand out in a busy market, clearly getting across what we’re all about to our audience.”
The Drum Network
Finn cleans up with new Vileda and Marigold partnership
Freudenberg Household Products LP has appointed Finn to manage PR activity for its well-known household brands Vileda and Marigold, following a competitive pitch.
Finn will activate an engaging media relations strategy for the brands alongside a variety of creative PR campaigns to position both leading brands as ongoing cleaning and hygiene experts in the UK.
Sue Beck, interim marketing director, said: “We were looking for diligent partners that showed an in-depth understanding of the category we operate in and were really impressed by Finn s approach to the brief. We re very excited by some of the PR activation we have in the pipeline. It s creative and really going to help bring both the Vileda and Marigold brand propositions to life as category leaders.”