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by Stephen Chapman
Geary’s Bakeries has appointed a new agency to support its recently rebranded Jason’s Sourdough product.
Leeds-based Finn has been brought in to lead the brand communications development, initial brand architecture and guidelines.
“We felt Finn instantly understood what we are trying to achieve with the brand and captured our spirit and essence perfectly in their initial pitch,” explained Barry Dawber, Sales & Marketing Director, Geary’s Bakeries.
“Together we are building a solid foundation for the brand communications to make sure we stand out in a busy market, clearly getting across what we’re all about to our audience.”