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“The facts do not support the urban legend,” Frito-Lay tells the LA Times Samson Amore | May 16, 2021 @ 4:07 PM Getty The viral origin story of how Flamin’ Hot Cheetos came to be may not be true. Richard Montañez has been telling people for almost a decade that he’s the unlikely mastermind behind the creation of the Flamin’ Hot Cheeto brand, but a new exposé in the Los Angeles Times reports Montañez actually had nothing to do with the idea. According to the LA Times, Montañez’s story that he rose through the ranks at Frito-Lay from janitor to executive after pitching the idea for the spicy snack to PepsiCo CEO Roger Enrico and a room of over 100 suits isn’t true.

Los angelesUnited statesRichard montaEva longoriaLynne greenfeldKen lukaskaRoger enricoLos angeles timesLa timesFlamin hot cheetosFlamin hot cheetoFlamin hotIncredible true storyOne manலாஸ் ஏஞ்சல்ஸ்ஒன்றுபட்டது மாநிலங்களில்