By @tinocochinoradio, @theeserinaperez
2020 Sundance Film Festival - Sylvie s Love Premiere
Mmmmm Hot Cheetos, the snack icon is finally moving forward after a biopic on Richard Montañez, the creator of Flamin Hot Cheetos was announced in 20018.
Eva Longoria is set to direct the film with Jesse Garcia and Annie Gonzalez playing the lead roles.
The film will be about Montañez, the son of Mexican immigrant farm workers, started as a janitor at the Frito-Lay factory in Rancho Cucamonga, California before he created Hot Cheetos.
Longoria s biggest priority will be to make sure they are telling Richard Montañez s story authentically. I am so happy to have two extremely talented fellow Mexican Americans on board in these pivotal roles. Jesse and Annie have a deep understanding of our community and will be able to help tell this story of great importance for our culture.
Eva Longoria has cast Jesse Garcia and Annie Gonzalez in her upcoming movie Flamin Hot.
According to Deadline, the Searchlight and Franklin Entertainment picture, which marks Longoria s directorial debut, will tell the story of Frito Lay snack company janitor Richard Montanez, who took inspiration from his Mexican American heritage to invent Flamin’ Hot Cheetos. The spicy puff snack went on to disrupt the food industry and is widely celebrated in pop culture.
Garcia, who featured in the award-winning film Quinceanera, will play Montanez in the biopic, with Gonzalez opposite him as his wife, Judy.
“It has been my biggest priority to make sure we are telling Richard Montañez’s story authentically, Longoria said in a statement.