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The majority of companies are ineffective at working customer feedback into corporate decisions, according to a recent Forrester report on the effectiveness of CX and VoC programs. Only 24% of respondents to the survey said customer feedback is effectively addressed.
Why is there such a disconnect? And what can brands do to address it?
VoC Fix #1: Shift Focus to Outcomes
âVoC and CX programs are broken because theyâre not well designed to respond to the customer feedback they collect,â said David Roberts, CEO of Alchemer, which sponsored the Forrester report. âThey are focused too heavily on data collection, dashboards and aggregated insights, and not on outcomes. Itâs difficult to drive results from aggregated data, especially if itâs centrally managed. These programs need to be designed to close the insights-to-action gap, so that every customer sees the result of their input.â
COLUMBIA- Mid-America Missouri Black Sheep Harley Davidson for Christ performed bike blessings on Sunday to wish safety over riders and their bikes.
The group Black Sheep: Harley-Davidsons for Christ was born out of a burden and vision to take the Gospel where it was not well known, according to its website.
Currently, the Black Sheep have 60 chapters in 38 different states. Missouri has four chapters throughout the state serving Crane, Spokane, Joplin and mid-Missouri.
The Black Sheep Harley-Davidsons For Christ serve 38 states with 60 different chapters.Connor Dietrich, KOMU 8 Reporter
Eric Denton, president of Mid-America Missouri Black Sheep, said he s ridden a bike for 16 years
California woman charged in deaths of her young 3 children
STEFANIE DAZIO, Associated Press
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1of3FILE - In this April 12, 2021, file photo, photos, candles, flowers and balloons are placed as a memorial for three children who were killed at the Royal Villa apartments complex in the Reseda section of Los Angeles. Liliana Carrillo, 30, has been charged with killing her three young children in Los Angeles earlier this month, prosecutors said Monday, April 19, 2021.Richard Vogel/APShow MoreShow Less
2of3FILE - In this April 14, 2021, file photo, Liliana Carrillo, right, appears with her representative, Deputy Public Defender Brandon Mata, during her arraignment in Kern County Superior Court in Bakersfield, Calif. Carrillo has been charged with killing her three young children in Los Angeles earlier this month, prosecutors said Monday, April 19, 2021. (Alex Horvath/The Bakersfield Californian via AP, File)Alex Horvath/APShow MoreShow Less