The pandemic is driving hotel investor and brand alignment
share this article
1 min
The pandemic has driven greater flexibility in the relationships between hotel brands and owners, according to a webinar hosted by Watson, Farley & Williams last week. Advertisements
The post-pandemic relationship between the two was expected to become more transparent, as hotels moved into mainstream and investors became more educated about the intricacies of the sector.
Felicity Jones, global real estate sector head & partner in the corporate & M&A group, Watson, Farley & Williams, said: We still need to have a better fundamental balance that recognises the brand value but balances the risk of all stakeholders. I would like to see more certainty for the owners coming out of this.
This webinar was recorded on
January 27, 2021
share this webinar
As the hotel sector continues to move into the mainstream, becoming an essential part of every investment portfolio, a deeper understanding is required. The pandemic has outlined some of the current inequalities within the industry - namely the risk and reward balance between investors and owners - and the need for transparency and experience.
As hotel investors find themselves seeking more operational knowledge and a louder voice, how can the partnership between hotel owners and brands realign for better balance, fairer risk sharing and greater flexibility?
WFW s Felicity Jones (Global Real Estate Sector Head & Partner in the Corporate & M&A group), will be joined on the panel by: