The pandemic is driving hotel investor and brand alignment
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The pandemic has driven greater flexibility in the relationships between hotel brands and owners, according to a webinar hosted by Watson, Farley & Williams last week. Advertisements
The post-pandemic relationship between the two was expected to become more transparent, as hotels moved into mainstream and investors became more educated about the intricacies of the sector.
Felicity Jones, global real estate sector head & partner in the corporate & M&A group, Watson, Farley & Williams, said: We still need to have a better fundamental balance that recognises the brand value but balances the risk of all stakeholders. I would like to see more certainty for the owners coming out of this.