India Khush Hua in 2021: Media & Entertainment outlook to go live at 4pm
13 Jan, 2021 - 06:24 PM IST | By indiantelevision.com Team
NEW DELHI: A sunrise sector for the Indian economy, the media and entertainment industry today stands on the cusp of a strong phase of growth. With changing user preferences and growing demand for good content, there lies ahead a plethora of opportunities ahead. However, it seems like the struggle to get the right advertising revenues is here to stay for a few more quarters, as the Covid2019 pandemic is still far from over. But, there is a silver lining that the industry sees, which will make these challenging times more fruitful.
How the FM can make it a never before Budget. Top experts weigh in
Illustration by Nilanjan Das
Finance minister Nirmala Sitharaman will present Budget 2021 in the backdrop of an exceptionally chaotic 2020. In Q1 of FY21, India s lockdown-struck gross domestic product (GDP) contracted an unprecedented 23.9 per cent, the worst among major economies. When the economy opened up, pent-up demand pushed up consumption, but GDP still shrank 7.5 per cent in Q2. And even though the RBI predicts that the economic shrinkage is over and GDP will grow 0.1 per cent and 0.7 per cent in third and fourth quarters, respectively, FY21 is destined to go down in history as India s fifth recession.
AI is becoming main part of most businesses: Capgemini India CEO
The AI technologies are getting more mature and Capgemini s recent survey says companies are using it for prediction and as a main part of the business
Rukmini Rao | December 22, 2020 | Updated 20:48 IST
Capgemini India s CEO Ashwin Yardi
With the company s recent survey showing over 55 per cent of CXOs looking to scale up artificial intelligence (AI) adoption, Capgemini is focusing more on expanding its portfolio across AI technologies. The AI technologies are getting more mature and the survey says companies are using it for prediction and as a main part of the business. Also, with nearly 95 per cent of workforce operating from home and the company moving the entire hiring and training process virtually, Capgemini India has been shaping up an entirely new working mode since the onset of the pandemic. In an exclusive conversation with Business Today s Rukmini Rao and Rajeev Dubey, Capgemini India s CEO Ashwin Yard
India s top brands renew hope in print medium, resume advertising
As circulation gets back to 70-80% of pre-Covid levels, advertisers have re-started including print as the mainstay of their media mix. A full recovery, however, is still some time away. Advertisers are also seeking an effective measurement mechanism for print Mumbai, December 21, 2020
After wading through several rough months with poor advertising revenue, things seem to getting back to track for the newspaper industry, albeit rather slowly.
With consumer demand picking up, the reach and credibility offered by newspapers is drawing many brands to advertise in print again.Â
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Rajiv Dubey
Vikas Khanchandani
The arrest of Republic CEO Vikas Khanchandani by Mumbai Police in the alleged TRP scam case has sent shockwaves across the media and entertainment industry as top industry leaders have criticised the action as far-fetched.
Mumbai metropolitan magistrate court on Sunday remanded Khanchandani to two-day police custody till December 15. Republic TV is set to move the Bombay High Court against the city court s order.
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Media veteran Raj Nayak, who knows Khanchandani for more than two decades as a close friend and professional colleague, said, âI am really saddened by the arrest of my dear friend Vikas Khanchandani. Weâve been close for over two decades and I can vouch for his integrity. His only fault is being at the wrong place at the wrong time and getting caught in the crossfire. Praying that he is safe and released soon.â