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Product customisation attracting retail customers: Report
By IANS |
Published on
Thu, Feb 25 2021 14:12 IST |
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Fashion e-commerce giant taps deeper into regional markets. (Photo: Unsplash). Image Source: IANS News
New Delhi, Feb 25 : With increasing competition across product categories, creating unique value propositions is becoming more and more challenging for brands and as a result, customisation, personalisation and bespoke offerings are becoming a norm to attract and retain consumers, according to a Deloitte India report.
The report released during the Retail Leadership Summit organised by Retail Association of India (RAI) said: Do-it-yourself products, especially in the food and beauty segment, reflect consumers desire to take control of what they eat, drink, and put on their skin.
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Consumers Actively Seeking Info, Comparing Products, Taking Informed Decisions: Deloitte Report Amidst the massive disruption, the discerning Indian consumer has been seen to rather lead the narrative−actively seeking information, comparing products available in the market, and taking informed decisions,
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Indian consumers are actively seeking information, comparing products available in the market, and then taking informed decisions amid massive disruptions due to the COVID-19 pandemic, according to a Deloitte report.
It said the adoption of digital technologies has significantly accelerated to compensate for store closures and the consequent reduction in customer engagement due to lack of touchpoints in the current times.