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TV shows trying to keep the audience hooked
Sun, Jul 25 2021 11:18 IST |
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TV shows trying to keep the audience hooked.. Image Source: IANS News
New Delhi, July 25 : There used to be a time when the entire family sat together to watch different shows, from fantasy drama Chandrakanta to women-centric shows like Shanti , television holds an important place in our life.
But with OTT we have freedom to consume the content at any time and there are huge options on it.
With the rising popularity of OTT platforms, the television industry is strategically working to keep the viewer base intact. The overall television viewership remains stable as per BARC India, week 28, 2021 reported 937 billion viewing minutes.