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The VIT-A.P. School of Business (VSB) on Wednesday signed a Memorandum of Understanding (MoU) with the Digital Scholar, a firm that offers education in digital marketing. The university Vice-Chancellor S.V. Kota Reddy said the firm has expertise in marketing services and caters to sectors such as banking, hotels, manufacturing industries and educational institutions.
“With advancements in technology such as artificial intelligence (AI) and machine learning, marketers are better equipped to reach out to the consumers through digital devices,” he said. Dean, VIT School of Business S. Jeyavelu said the BBA course introduced with a specialisation in digital marketing is aimed at achieving all this and more.