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The VIT-A.P. School of Business (VSB) on Wednesday signed a Memorandum of Understanding (MoU) with the Digital Scholar, a firm that offers education in digital marketing. The university Vice-Chancellor S.V. Kota Reddy said the firm has expertise in marketing services and caters to sectors such as banking, hotels, manufacturing industries and educational institutions.
“With advancements in technology such as artificial intelligence (AI) and machine learning, marketers are better equipped to reach out to the consumers through digital devices,” he said. Dean, VIT School of Business S. Jeyavelu said the BBA course introduced with a specialisation in digital marketing is aimed at achieving all this and more.
For its part, the Maldives tourism board is leaving no stone unturned in welcoming tourists. And what campaign could be better than word of mouth! Digital Marketing Consultant Sorav Jain, Thinker-in-Chief at echoVME, believes that the rush of celebrities to Maldives is for two reasons scarcity of tourist destinations and influencer marketing. I think it s two things. Maldives tourism board would have definitely offered a few celebrities in our country a free stay, free travel and all of that. So, it is an influencer campaign. I also believe that it s not just the influencers or celebrities but many others are choosing Maldives because it s the only available option, says Jain.