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  In this role, she will be responsible for setting up the communications planning vertical for the agency’s key businesses. Bhuptani will be based in Mumbai and will report to Ajay Mehta, senior vice president - Mindshare Content+,      Parthasarathy Mandayam, CEO – Mindshare South Asia said, “Vipasha has a proven track record of implementing strategic communication initiatives across various brands and markets. We believe that Vipasha will play a pivotal role as we accompany our clients in revamping their content strategies.”   Mehta said, “Given the explosion in the content and communication landscape and with the emergence of new platforms, formats and frameworks, there is a need to address and build sharper and deeper, yet fully integrated content narrative for our set of clients. I look forward to working closely with Vipasha and I am confident that she will further strengthen our content offerings. Her expertise in strategic brand communications wil

Vipasha bhuptaniParthasarathy mandayamAjay mehtaCampaign indiaMindshare indiaLeo burnett orchardMindshare south asiaSaatchi united kingdomஅஜய மேத்தாபிரச்சாரம் இந்தியாமைண்ட்ஷேர் இந்தியாலியோ பர்னெட் ஆர்சர்ட்மைண்ட்ஷேர் தெற்கு ஆசியாஸாசி ஒன்றுபட்டது கிஂக்டம்