Tablets
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EDITORIAL DEADLINE IS 25th APRIL.
Please send all editorial enquires to Michelle Winny: michelle.winny@biz-media.co.uk
For advertising opportunities please contact Sarah Goldhawk: sarah.goldhawk@biz-media.co.uk
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Engaging with the audience or knowing your customer is a top priority for any sales environment and both in-store and online shopping experiences are no exception. Just as advertising is designed to subliminally appeal to the target market, shoppers should feel that they are being guided through the shopping experience with product offering both in store and online. But in the wake of recent restrictions imposed by Coronavirus how can retails look to enhance the shopping experience with content and user interaction?
Michelle Winny finds out more.
The British Retail Consortium (BRC) recently found that total year-on-year UK’s retail footfall in 2020 dropped by 43.4%. This comes due to Coronavirus-induced national lockdowns that hoped to stem the spread of the virus, which resulted in the forced closure of non-essential retail destinations. Such low levels of footfall confirm the fears of languishing consumer confidence, both as a result of the ongoing pandemic and the consequenti
PCR Dec/Jan 21 Retail analysis: 2020’s COVID crisis transitions into 2021’s recovery phase
6th January 2021
Nobody could have predicted what 2020 held in store. A year depicted by yesteryear’s sci-fi novels as the epitome of the future, but having now reached that year and come out the other side into 2021, it’s time for the channel to reflect on the lessons learned and grow stronger in the wake of the pandemic, as Michelle Winny finds out.
Turning to the Channel, Target Components, Scott Frankling says: “It’s fair to say that 2020 packed a few surprises, not least for the huge number of people who found themselves working from home. Doing the same job but often without the level of technology they’ve been used to at work, led to a huge demand for the devices needed to turn spare rooms, kitchens and living rooms into makeshift and part-time office spaces.”