PCR Dec/Jan 21 Retail analysis: 2020’s COVID crisis transitions into 2021’s recovery phase
6th January 2021
Nobody could have predicted what 2020 held in store. A year depicted by yesteryear’s sci-fi novels as the epitome of the future, but having now reached that year and come out the other side into 2021, it’s time for the channel to reflect on the lessons learned and grow stronger in the wake of the pandemic, as Michelle Winny finds out.
Turning to the Channel, Target Components, Scott Frankling says: “It’s fair to say that 2020 packed a few surprises, not least for the huge number of people who found themselves working from home. Doing the same job but often without the level of technology they’ve been used to at work, led to a huge demand for the devices needed to turn spare rooms, kitchens and living rooms into makeshift and part-time office spaces.”