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The Media Online’s weekly round up of people, account and business moves in media.
This week’s BIG move: RAPT Creative wins business in Europe, opens offices in the UK and Ukraine
On the back of substantial new business won in Europe at the end of 2020, RAPT Creative has opened satellite offices in the United Kingdom (London) and Ukraine (Kiev). RAPT’s presence in Europe will be overseen by the agency’s head of strategy & consumer insight, Genevieve van Vuuren, who is based in London.
A strategic, innovative and
executional through-the-line agency specialising in concept development,
digital, point-of-sale, PR, live event production and activation, RAPT was
Indian agencies bring home 1 Gold, 3 Silver and 5 Bronze at Adfest 2021
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Taproot Dentsu s ad for Facebook s More Together campaign featuring Pooja Didi brought home the most awards at Adfest 2021.
Taproot Dentsuâs work for Facebook titled âPooja Didiâ won a Gold in the Digital Lotus category. This ad also won a Silver in the Film Craft Lotus category as well as a Silver and a Bronze in the Film Lotus category.
The film s plot is centred on the spirit of resilience of a 28-year-old woman Pooja (Didi) and how she helps sustain as many households as possible through the hardships of the pandemic via her dairy venture. The decision to hire more personnel, even when the business is low or not doing well, comes at a great personal cost. However, as the plot unfolds, it showcases the limitless possibilities when people come together.
Mocked for shifting to digital content creation: Chhavi Mittal
Tue, Apr 6 2021 14:42 IST |
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Mocked for shifting to digital content creation: Chhavi Mittal. Image Source: IANS News
New Delhi, April 6 : Actress Chhavi Mittal, who broke away from the silver screen to dive into the digital world six years ago, says, Initially we had fellow industry veterans mocking us saying that shifting to digital content creation is a downgrade and we were probably out of work.
Chhavi founded Shitty Ideas Trending (SIT) in 2015 with her husband Mohit Hussein of 16 years now. SIT is a popular YouTube channel which focusses on the content based mostly on funny real life situations of a husband-wife relationship. It has over 1.85 million subscribers.
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