Indian agencies bring home 1 Gold, 3 Silver and 5 Bronze at Adfest 2021

Indian agencies bring home 1 Gold, 3 Silver and 5 Bronze at Adfest 2021
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Taproot Dentsu's ad for Facebook's 'More Together' campaign featuring 'Pooja Didi' brought home the most awards at Adfest 2021.
Taproot Dentsu’s work for Facebook titled ‘Pooja Didi’ won a Gold in the Digital Lotus category. This ad also won a Silver in the Film Craft Lotus category as well as a Silver and a Bronze in the Film Lotus category.
The film's plot is centred on the spirit of resilience of a 28-year-old woman Pooja (Didi) and how she helps sustain as many households as possible through the hardships of the pandemic via her dairy venture. The decision to hire more personnel, even when the business is low or not doing well, comes at a great personal cost. However, as the plot unfolds, it showcases the limitless possibilities when people come together.

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