A few days ago, several of my friends shared a meme on Facebook that showed how artificial intelligence / machine learning (AI/ML) had tagged a perfectly innocent picture with a caption that was, shall we say, not suitable for polite company. The caption was
technically accurate, but the algorithm that produced it was completely unaware it could be read another way. ML is not yet able to cope with unintended double-entendres.
While it caused a few seconds amusement, the example did get me thinking. Is machine learning ready for prime time? On the surface it would seem so. At a recent online industry conference I attended nearly every speaker mentioned AI in some form or other. Conversations with customers are peppered with discussions around how they can use machine learning to meet the exponential growth in demand for applying metadata to their content.
PHOTO:
Glenn Carstens-Peters
Whether your business is trying to entice new customers to attend the latest webinar or turn more visitors to your ecommerce store into buyers, understanding how well these visitors are being converted to the next stage is critical.
Every business hopes to convert visitors into leads, and eventually, sales and improving conversion rates is the way to make that happen. According to a report by Unbounce, SaaS companies have had a median conversion rate of 3.0%, while businesses across all sectors have had a median conversion rate of 4.6% across all industries.
We spoke to marketing experts to learn more about conversion rate optimization (CRO), uncover some common CRO mistakes and compile a checklist that can help you improve the conversion rates on your website or platform.