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Glenn Carstens-Peters
Whether your business is trying to entice new customers to attend the latest webinar or turn more visitors to your ecommerce store into buyers, understanding how well these visitors are being converted to the next stage is critical.
Every business hopes to convert visitors into leads, and eventually, sales and improving conversion rates is the way to make that happen. According to a report by Unbounce, SaaS companies have had a median conversion rate of 3.0%, while businesses across all sectors have had a median conversion rate of 4.6% across all industries.
We spoke to marketing experts to learn more about conversion rate optimization (CRO), uncover some common CRO mistakes and compile a checklist that can help you improve the conversion rates on your website or platform.