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Pasta meals switch from bags to cartons Modern Table Meals switched to new gabled cartons (L) in the move from plastic bags (R). Modern Table Meals eliminates plastic bags in a move to recyclable paperboard packaging using uniquely gabled cartons that boast a new-look graphics design. Modern Table Meals, Walnut Creek, CA, reformulated its line of protein-packed pastas and meal kits in conjunction with a packaging change from flat-bottom plastic bags to “peaked” gable-top, stand-up paperboard cartons. The company feels that the cartons stand out on shelf in the pasta aisle and are also convenient for storage. The gabled top allows us to be differentiated on the shelf from our competitors, says Jennifer Eiseman, senior brand manager.  A consumer affectionately called it the “farm-to-table box and that nickname has stuck internally! Eiseman shares the strategy and tactics behind the repackaging and redesign that was announced last month.

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